Studying the effect of planned behavior theory and perceived value through the tendency to purchase on customers purchase behavior towards green products
نویسندگان
چکیده
منابع مشابه
The effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior
This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...
متن کاملThe effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior
This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...
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ژورنال
عنوان ژورنال: International Journal of Applied Research in Management and Economics
سال: 2018
ISSN: 2538-8053
DOI: 10.33422/ijarme.2018.09.15